25th October 2017
Using mobile technology to harness social media has transformed the recruitment process for the talent team at Zuto. WOO, the innovative job referral platform has enabled Zuto to hire faster, cut costs and build on their inclusive, fun culture.
Zuto is a fast-growing car finance broker with offices in Macclesfield and Manchester.
As part of a business improvement strategy they brought recruitment in-house in 2015.
However, due to an increasing scale of vacancies created by growth together with the expense of filling specialist roles, Zuto were open to a different approach. Unwilling to pay expensive agency fees they sought out a technology-driven solution for their recruitment requirements.
The business recognised that one of their great employer brand assets was the voice of their team to spread the word and take on the role of talent ambassadors.
WOO helped them to do this, giving the team an easy way to access and share company vacancies via their phones. And, as a business with an already strong focus on technology, employees viewed WOO as low-touch and relevant.
A two-week teaser campaign led up to the launch. It was designed to create excitement around the app and to educate employees on how they use the app to share roles through platforms such as Facebook, Twitter, WhatsApp and text to earn rewards. Employees were able to share roles directly onto their social channels, with customised messages and hashtags to maximise engagement with their network.
To encourage less tech-savvy team members to participate, Zuto focused on communicating the features, benefits and ways to use Woo before, during and after the launch. The WOO Comms Toolkit helped Zuto to launch the app in a fun and friendly way across the company intranet, media screens, e-newsletters and in-person.
At the time of launch, the business had a wide range of more than 30 vacancies to fill, including apprentices, sales executives, software engineers and product managers.
WOO was an immediate hit, with 35 people downloading the app in the first hour after launch. And over the 12-week pilot period employee networks generated 67 candidate referrals resulting in 35 hires.
Since then, the programme has gone from strength to strength. In the first year of use WOO users created a total number of 193 referrals. And an incredible 65 hires! It is also interesting to see the ultra-low 1 in 3 referral-to-hire ratio. Proving the calibre of candidates attracted through referral compared with other channels.
Part of this success can be attributed to the responsiveness of Zuto and Woo to users’ feedback. By the end of July, the app had been updated with a range of new features, including push notifications, an enhanced leaderboard and the ability to upload profile pictures.
Sarah Brooks-Pearce, Head of Talent says: “The team at Zuto have embraced the digital concept of referrals, there’s a real enjoyment of sharing vacancies online and being part of the leaderboard.”
“We’ve found that hearing about roles from connections or friends has a greater impact on candidates than being contacted by an agency. And using WOO, we leverage networks and reach a wider untapped audience than we would with our previous referral method.”